ABOUT US

At River Bend Custom Baits, we pride ourselves on crafting premium custom fishing baits with a unique blend of passion, tradition, and innovation. Our story is one of family, perseverance, and a deep love for the art of bait making.

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In his early 60s, our founder, Bill Parker, made the bold decision to pursue his lifelong passion for bait crafting. With unwavering courage and determination, he embarked on a journey to turn his dreams into reality. Despite the challenges of starting a new venture later in life, Bill fearlessly followed his heart, igniting a spark that would fuel our family-owned business.

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Alongside Bill stands his daughter, Reshell, whose expertise in technology has been instrumental in modernizing our operations. With her tenacity and keen eye for detail, Reshell ensures that her father can focus his energy on the meticulous craftsmanship that sets our baits apart. Together, they form a dynamic duo, blending tradition with cutting-edge techniques to create baits that exceed expectations.

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When you choose River Bend Custom Baits, you're not just purchasing fishing bait – you're supporting a family legacy built on passion, dedication, and a commitment to quality.

Whether you're a seasoned angler or just starting out, we're here to provide you with the finest custom baits crafted with care and expertise.

Thank you for being a part of our journey.

Tight lines and happy fishing!